Creativity

ADD Sporting Association for the Disabled: Real

Banknotes that really help the disabled

Published on Mar 28, 2011

Editor's Pick

Benjamin Franklin is shown constructing a disabled toilet in this poster campaign for ADD (Associacao Desportiva Para Deficientes), a Brazilian sporting association for the disabled. Its caption translates as 'Your donation changes the life of the physically disabled'.

Further executions show other famous figures that grace banknotes (such as Queen Elizabeth) engaged in building work.

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About

Credits

Date
Mar 28, 2011
Agency:
ageisobar Sao Paulo
Client:
ADD Sporting Association for the Disabled
Creative Director:
Carlos Domingos
Creative:
Andre Faku
Creative:
Charles Faria
Illustration:
Techno Image

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