Creativity

ADESF: Cigarette Army

An army of toxicity.

Published on Aug 25, 2009

Editor's Pick

This print efforts aims to show the amount of toxicity inflicted on the body by a single cigarette. Brazilian agency Neogama/BBH used historical human conflicts to represent the invasive force of tobacco, employing a nine-month long 3D modeling process to give an epic feel to the imagery.

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About

Credits

Date
Aug 25, 2009
Agency:
Neogama/BBH Sao Paulo
Client:
ADESF
Executive Creative Director:
Alexandre Gama
Creative Director:
Marcio Ribas
Creative Director:
Wilson Mateos
Art Director:
Pedro Utzeri
Copywriter:
Marcio Juniot
Illustrator:
Casa do Vaticano

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