Creativity

Adidas: 7on7

Obviously, the football universe will be revolving around Super Bowl XLI this weekend. But for those who are sick of overpaid pros, Adidas is already looking ahead to this summer with a website promoting its 7on7 tournament for the nation's b

Published on Feb 02, 2007

Editor's Pick

Obviously, the football universe will be revolving around Super Bowl XLI this weekend. But for those who are sick of overpaid pros, Adidas is already looking ahead to this summer with a website promoting its 7on7 tournament for the nation's best high school teams. Flash-animated motion graphics and slick navigational windows lead visitors through the various sections of the Carat Fusion-created site, including the Player's Lounge (filled with videos of player interviews and highlights from past tournaments) and the Coach's Corner (where coaches can download a form to register their squads).

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About

Credits

Date
Feb 02, 2007
Associate Creative Director:
Huan Nghiem
Senior Art Director:
Mark Malabuyo
Art Director:
Mike Daniel
Art Director:
Jason Wilson
Video Editor:
Chris Stillman
Senior Copywriter:
Dan Tamura
Director of Technology:
Josh Hart
Developer:
Robby Abaya
Information Architect:
Evan Gerber
Agency:
Carat Fusion
Client:
Adidas

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