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Adidas: Adidas Basketball

180 LA has launched phase two of its "Basketball is a Brotherhood" campaign, this time enlisting the d

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180 LA has launched phase two of its "Basketball is a Brotherhood" campaign, this time enlisting the directing services of Smuggler's Henry Alex Rubin.

The director's helmed a series of extended spots starring NBA athletes like Gilbert Arenas and Dwight Howard that are hosted on Adidas' official basketball site. The spots feature the pros teaching brotherhood as they invite their protégés onto the bus, into their locker rooms and even to dinner.

The Adidas Basketball site, conceived and designed by Droga5, also offers stats on the 08/09 Brotherhood roster, their featured gear and a schedule of their upcoming games. Additionally, you can sign up for a Brotherhood Mobile application to receive direct messages from the pros and record personalized ringtones.
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About

Credits
Date
Nov 12, 2008
Client:
Adidas
Web Design:
Droga5
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Executive Creative Director:
Duncan Marshall
Creative Director:
Scott Witt
Copywriter:
Mark Bellusci
Copywriter:
Fred Lee
Senior Art Director:
Brennan Boblett
Director of Digital Services:
Craig Batzofin
Digital Producer:
David Ross
Senior Creative:
Thais Lima
Production Artist:
Rich Minkoff
Animation:
Paul McGeiver
Animation:
Nikolai Webb
Development Partner:
Rokkan Rokkan
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