Creativity

Adidas: Ajax Home Jersey Launch

A surprise when changing.

Published on Jul 20, 2012

Editor's Pick

Read these sentences fully before judging: Ajax FC and Iris Amsterdam installed hidden cameras in fitting rooms, with fake walls. When fans tried the new jersey on, the walls fell away to reveal the players from the club ready to cheer on and throw the poor sods in the changing rooms a party.

Especially amusing is the reaction from one very embarrassed fan right in the middle of the above video, where he instinctively crosses his arms in front of his chest (to hide his modesty, no doubt) when the walls fall away. According to a comment on the YouTube video, people were asked to sign an agreement before being used for the campaign, so we're presuming this wasn't some big creepy invasion of privacy.

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About

Credits

Date
Jul 20, 2012
Agency:
Iris Amsterdam
Client:
Adidas

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