Creativity

Adidas Goes 'All In' for the Girls

New campaign includes a blog-style site

Published on Mar 14, 2013

Editor's Pick

A new global campaign for Adidas out of TBWA/Chiat/Day features real girl athletes doing their powerful, inspirational thing. Part of Adidas' "All In" campaign, which launched in 2011 with a star-studded Romain Gavras spot, the latest effort includes this new spot directed by Park Pictures' Seb Edwards as well as a digital element aimed at women who love sports, and the people who support them.

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Credits

Date
Mar 14, 2013
Agency:
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
John Norman
Client:
Adidas
Creative Director:
Brent Anderson
Creative Director:
Linda Knight
Art Director:
Hillary Coe
Copywriter:
Linda Knight
Copywriter:
Richard Beesening
Executive Producer:
Mila Davis
Assistant Producer:
Micah Kawaguchi-Ailetcher
Production Company:
Park Pictures
Director:
Seb Edwards
Executive Producer:
Justin Pollock
Producer:
Michaela Johnson
Director of Photography:
Lol Crawley
Editorial:
Rock, Paper, Scissors
Edit:
Angus Wall
Executive Producer:
Carol Lynn Weaver
Assistant Editor:
Austyn Daines
Visual Effects:
Fell VFX
Executive Producer:
Rachel Koch
Visual Effects Artist:
Russell Fell
Sound/Mix:
Play
Executive Producer:
Lauren Stone
Mixer:
John Bolen
Sound Design:
Squeak E. Clean
Sound Design:
Andres Velasquez
Producer:
Jack Caitlin
Producer:
Chris Smith

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