Adidas: Basketball is a Brotherhood

With the aid of top Adidas b-ball brass like Kevin Garnett

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With the aid of top Adidas b-ball brass like Kevin Garnett, Tim Duncan and Gilbert Arenas, 180 LA is veering beyond the egos, money and hoop dreams that seem to complement the NBA with a campaign that focuses on one universal basketball truth: teamwork. 

Procuring some of the top up-and-coming young hoops stars for a basketball boot camp of sorts, the website for the "Basketball is Brotherhood" marketing effort--promoting the Adidas 'Team Signature' line and developed by EVB--captures all the incremental footage and interaction between the NBA players and the budding talent. A series of webisodes, to be rolled out in segments, features the likes of Garnett bunking with some of the kids, Detroit Pistons guard Chauncey Billups telling stories after arduous drills and Houston Rockets star Tracy McGrady introducing the kids to their ball-driven itinerary.  

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Oct 24, 2007
180 LA (180TBWA)
Agency (Digital):
Executive Creative Director:
Jason Zada
Ben Abramowitz
AD/Lead Designer:
Sean O'Brien
Kenneth Robin
Ben Keyser
Flash Developer:
Kenneth Woodruff
Flash Developer:
Ray Dolber
Video Editor:
Rigel Kilston
Senior Producer:
Julie Hart
Associate Producer:
Jamie Tompetrini
Jaime Robinson
ACD/Art Director:
Lauren Harwell
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