D-Rose Doesn't Care About the Money or the Fame in New Adidas Basketball Spot

180 L.A.'s New Spot Says It's The Game That Matters

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180 Los Angeles debuts "Basketball is Everything," a new spot featuring Derrick Rose alternately showing off everything he has -- fame, fortune, money (lots of it -- he reportedly earned $37 million last year) -- and then declaring it doesn't even matter. The spot, directed by Stacy Wall out of Imperial Woodpecker, is a stirring piece exploring the basketball star's dedication to his game, because even if you took all of the trappings of being a sports celebrity away, he'd still have absolutely everything that matters to him. The D Rose 4 basketball shoe comes out in stores next week.

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About

Credits
Date
Oct 02, 2013
Agency:
180 Los Angeles
Client:
Adidas
Executive Creative Director:
William Gelner
Director:
Stacy Wall
Creative Director:
Amir Farhang
Copywriter:
Kevin Steele
Art Director:
Chelsea Cumings
Head of Production:
Natasha Wellesley
Senior Producer:
Dave Stephenson
Head of Account Management:
Chad Bettor
Account Director:
Whit Cavanah
Associate Account Director:
Mike Slatkin
Planning Director:
Mitch Polatin
Production Company:
Imperial Woodpecker
Director:
Stacy Wall
DP:
Chris Blauvelt
Managing Partner:
Doug Halbert
Executive Producer:
Charlie Cocuzza
Producer:
Timory King
Production Designer:
Tony Gasparro
Casting Director:
Aly Horn
Editorial Company:
Rock Paper Scissors
Editor:
Kirk Baxter
Executive Producer (Editorial):
CL Weaver
Producer (Editorial):
Toby Louie
Assistant Editor (Editorial):
Nate Gross
Online/VFX/Transfer:
The Mill
Colorist:
Adam Scott
Creative Director:
Phil Crowe
Lead Flame Artist:
Tara DeMarco
Flame Assistant:
Patrick Munoz
Managing Director:
Ben Hampshire
Executive Producer:
Sue Troyan
Executive Producer:
Jo Arghiris
Head Of Production:
Ari Davis
Deputy Head of Production:
Enca Kaul
Producer:
Jessica Ambrose
Production Coordinator:
Jillian Lynes
Music:
Beacon Street Studios
Executive Producer (Music):
Adrea Lavezzoli
Sound Design:
Jafbox Sound
Recording Studio:
Lime Studios
Mixer:
Rohan Young
Assistant Mixer:
Jeff Malen
Global Director of Communications:
Ryan Morlan
Global Senior Communications Manager:
Lorrin Pascoe

See more credits

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