Adidas: Be the Ball

In December 2005, in a stunt worthy of a Six Flags ride, an "Impossible is Nothing" experience launched the FIFA 2006 World Cup in New Zealand, as TBWA/Auckland engineered the aptly named "Be the Ball." A "

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In December 2005, in a stunt worthy of a Six Flags ride, an "Impossible is Nothing" experience launched the FIFA 2006 World Cup in New Zealand, as TBWA/Auckland engineered the aptly named "Be the Ball." A "world first," according to the agency, it involved "a Sky Screamer reverse bungee transformed into the new Adidas +Teamgeist matchball." The ball sat in front of the largest billboard site in the country, which featured Liverpool captain and English team member Steven Gerrard. "This gave the impression that Gerrard was kicking the ball," explains TBWA. "A match commentary was played over a loudspeaker as participants were strapped inside the ball. Then the ball was blasted into the air at over 170 kph. A camera positioned in the ball relayed what was happening inside via two large plasma screens at street level." This, however, lost out to long-copy posters for an art museum in the Outdoor Grand Prix race at the 2006 Cannes Ad Fest. Click here for that.
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About

Credits
Date
Jun 21, 2006
Creative:
Karen Maurice-O
Creative:
Verity Butt
Creative:
Guy Roberts
Executive Creative Director:
Andy Blood
Client:
Adidas
Agency:
Whybin TBWA (180
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