To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Adidas: Be the Ball

In December 2005, in a stunt worthy of a Six Flags ride, an "Impossible is Nothing" experience launched the FIFA 2006 World Cup in New Zealand, as TBWA/Auckland engineered the aptly named "Be the Ball." A "

Editor's Pick
In December 2005, in a stunt worthy of a Six Flags ride, an "Impossible is Nothing" experience launched the FIFA 2006 World Cup in New Zealand, as TBWA/Auckland engineered the aptly named "Be the Ball." A "world first," according to the agency, it involved "a Sky Screamer reverse bungee transformed into the new Adidas +Teamgeist matchball." The ball sat in front of the largest billboard site in the country, which featured Liverpool captain and English team member Steven Gerrard. "This gave the impression that Gerrard was kicking the ball," explains TBWA. "A match commentary was played over a loudspeaker as participants were strapped inside the ball. Then the ball was blasted into the air at over 170 kph. A camera positioned in the ball relayed what was happening inside via two large plasma screens at street level." This, however, lost out to long-copy posters for the Tate museum in the Outdoor Grand Prix race at the 2006 Cannes ad fest.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 16, 2005
Client:
Adidas
Executive Creative Director:
Andy Blood
Head of Art:
Guy Roberts
Creative:
Guy Roberts
Creative:
Verity Butt
Creative:
Zayed Siddique
Creative:
Karen Maurice O'Leary
Agency:
Whybin TBWA (180
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age