Creativity

Adidas: Be the Ball

In December 2005, in a stunt worthy of a Six Flags ride, an "Impossible is Nothing" experience launched the FIFA 2006 World Cup in New Zealand, as TBWA/Auckland engineered the aptly named "Be the Ball." A "

Published on Dec 16, 2005

Editor's Pick

In December 2005, in a stunt worthy of a Six Flags ride, an "Impossible is Nothing" experience launched the FIFA 2006 World Cup in New Zealand, as TBWA/Auckland engineered the aptly named "Be the Ball." A "world first," according to the agency, it involved "a Sky Screamer reverse bungee transformed into the new Adidas +Teamgeist matchball." The ball sat in front of the largest billboard site in the country, which featured Liverpool captain and English team member Steven Gerrard. "This gave the impression that Gerrard was kicking the ball," explains TBWA. "A match commentary was played over a loudspeaker as participants were strapped inside the ball. Then the ball was blasted into the air at over 170 kph. A camera positioned in the ball relayed what was happening inside via two large plasma screens at street level." This, however, lost out to long-copy posters for the Tate museum in the Outdoor Grand Prix race at the 2006 Cannes ad fest.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 16, 2005
Client:
Adidas
Executive Creative Director:
Andy Blood
Head of Art:
Guy Roberts
Creative:
Guy Roberts
Creative:
Verity Butt
Creative:
Zayed Siddique
Creative:
Karen Maurice O'Leary
Agency:
Whybin TBWA (180

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.