Creativity

Adidas: Blow It Up

You won't be able to take your eyes off RGIII.

Published on Feb 21, 2013

Editor's Pick

Last season doesn't matter -- whether you won or lost, whether you were worshipped or loathed. Adidas and NFL Rookie of the year Robert Griffin III make that clear in this mesmerizing spot created out of 180 L.A., directed by Lance Acord.

This week is week one, and RGIII is ready to blow last season up, going through his intense offseason workouts dressed in Adidas.

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About

Credits

Date
Feb 21, 2013
Agency:
180 Los Angeles
Client:
Adidas
ECD:
William Gelner
CD:
Grant Holland
CD:
Gavin Milner
CW:
Zac Ryder
AD:
Adam Groves
Head of Production:
Peter Cline
Head of Broadcast:
Natasha Wellesley
Prod. Co.:
Park Pictures
Director/DOP:
Lance Acord
EP:
Mary Ann Merino
Line Production:
Aris McGarry
Production Design:
Jeffrey Higinbotham
Editorial:
Rock Paper Scissors
Editor:
Stewart Reeves
Online/VFX:
A52
Recording Studio:
Eleven
Music:
Human
Transfer:
The Mill

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