Adidas: Blow It Up
You won't be able to take your eyes off RGIII.
Last season doesn't matter -- whether you won or lost, whether you were worshipped or loathed. Adidas and NFL Rookie of the year Robert Griffin III make that clear in this mesmerizing spot created out of 180 L.A., directed by Lance Acord.
This week is week one, and RGIII is ready to blow last season up, going through his intense offseason workouts dressed in Adidas.
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Full Credits
- Agency:
- 180 Los Angeles
- Client:
- Adidas
- ECD:
- William Gelner
- CD:
- Grant Holland
- CD:
- Gavin Milner
- CW:
- Zac Ryder
- AD:
- Adam Groves
- Head of Production:
- Peter Cline
- Head of Broadcast:
- Natasha Wellesley
- Prod. Co.:
- Park Pictures
- Director/DOP:
- Lance Acord
- EP:
- Mary Ann Merino
- Line Production:
- Aris McGarry
- Production Design:
- Jeffrey Higinbotham
- Editorial:
- Rock Paper Scissors
- Editor:
- Stewart Reeves
- Online/VFX:
- A52
- Recording Studio:
- Eleven
- Music:
- Human
- Transfer:
- The Mill
Date
Feb 21, 2013













































































































































































































