Zidane and Ozil Star in a Punchy Soccer Spot for Adidas

Social Media Film Has the Look of a Video Game

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A new soccer-themed social media ad from Adidas has the look of a video game, with a riot of explosions, graphics, punchy music and celebrity players. Players including Mesut Ozil, Dele Alli, Juan Mata, Oscar and Zidane showing off their skills in kickabouts while the message is that ordinary kids can "boss everyone," even superstars. (Some fans have already pointed out that it taps into a popular Vine meme, "thug life.")

Iris Worldwide created the spot and it was directed by Dan Henshaw, a new signing to MPC Creative who has helmed music videos for the likes of Calvin Harris and the Manic Street Preachers.

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About

Credits
Date
Jan 28, 2016
Agency:
Iris Worldwide
CD:
Adam Fish
Client:
Adidas
Creative Team:
Matt Tassell
Creative Team:
Marc Owens
Planner:
Michael Barrett
Account Team:
Simon Yoxall
Account Team:
Matt Glyn
Managing Partner:
Henry Scotland
Agency Producer:
Jeremy Muthana
Agency Producer:
Sid Daffarn
Production Company:
MPC Creative
Director:
Dan Henshaw
EP:
Richard Skinner
Producer:
Harvey Ascott
DOP:
Daniel Magee
DOP:
John Fisher
Editing House:
MPC
Post Production:
MPC
Audio Post Production:
Unit
Music Supervision:
Earworm
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