Zidane and Ozil Star in a Punchy Soccer Spot for Adidas

Social Media Film Has the Look of a Video Game

By Alexandra Jardine. Published on Jan 28, 2016

Editor's Pick

A new soccer-themed social media ad from Adidas has the look of a video game, with a riot of explosions, graphics, punchy music and celebrity players. Players including Mesut Ozil, Dele Alli, Juan Mata, Oscar and Zidane showing off their skills in kickabouts while the message is that ordinary kids can "boss everyone," even superstars. (Some fans have already pointed out that it taps into a popular Vine meme, "thug life.")

Iris Worldwide created the spot and it was directed by Dan Henshaw, a new signing to MPC Creative who has helmed music videos for the likes of Calvin Harris and the Manic Street Preachers.

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Jan 28, 2016
Iris Worldwide
Creative Director:
Adam Fish
Creative Team:
Matt Tassell
Creative Team:
Marc Owens
Creative Planner:
Michael Barrett
Account Team:
Simon Yoxall
Account Team:
Matt Glyn
Managing Partner:
Henry Scotland
Agency Producer:
Jeremy Muthana
Agency Producer:
Sid Daffarn
Production Company:
MPC Creative
Dan Henshaw
Executive Producer:
Richard Skinner
Harvey Ascott
Director of Photography:
Daniel Magee
Director of Photography:
John Fisher
Editing House:
Post Production:
Audio Post Production:
Music Supervision:

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