Creativity

Adidas: Call Yourself a Fan?

You, immortalized in aluminum.

Published on Mar 26, 2010

Editor's Pick

If you're a diehard rugby fan, there's a chance you can see yourself immortalized as a statue, now that adidas New Zealand and sports retailer Rebel Sport have launched the Call Yourself a Fan campaign.

Contestants resgister on the site, upload their pics and take a Super 14 trivia quiz, after which they'll need online votes to get them to the finals. From those, Five Rebel Sport Super 14 players will decide on their teams' biggest fans, and those players will be put to another trivia test to determine the ultimate winner, who will be cast as an aluminum statue in his/her team's hometown.

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About

Credits

Date
Mar 26, 2010
Agency:
TBWA/Tequila Auckland
Client:
Adidas

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