Creativity

Messi, Pogba and Suarez 'Direct' Their Own Adidas Films

Campaign by Iris Promotes Brand's 'Cold Blooded' Soccer Boot Collection

By Alexandra Jardine. Published on Feb 22, 2018

Editor's Pick

Adidas got three of its star soccer player endorsers, Luis Suarez, Paul Pogba and Lionel Messi, to "direct" their own films for the brand in its latest campaign promoting its Cold Blooded SS18 pack.

The campaign consists of three online films, with a one-minute edit, seen here, in which the players promote the three different boots in the collection--Pogba the Predator, Messi the Nemeziz, and Suarez the X Boot--by showing off some of their skills in amusing ways.

To demonstrate speed, Suarez plays the drums, races with a dog and runs with a parachute attached to his back; Pogba (who's a camera natural) shows off "control" by playing keepy-uppy with a PlayStation and performing some spins in a sports car and Messi--well, he demonstrates agility by taking on a whole American football team.

Iris was responsible for the creative while Gerson Aguerri via Canada directed the three "directors."

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Credits

Date
Feb 22, 2018
Agency:
Iris Worldwide
Client:
Adidas
Creative Director:
Rachid Ahouiyek
Creative:
Matt Carter
Creative:
Jonathan Wedlake
Executive Producer:
Michael Hanney
Producer:
Carrie Moores
Board Director:
Simon Yoxall
Group Account Director:
Matthew Glyn
Account Director:
Simone Botherway
Senior Account Manager:
Theo Jenkins
Production Company:
Canada
Director:
Gerson Aguerri
Executive Producer:
Oscar Romagosa
Production Company Producer:
Marta Bobic
Editor:
Carlos Font Clos
Editor:
Charlie Stewart
Editor:
Chris Coupland
Edit Company:
Speade
Post Production:
Big Buoy
Colorist:
Mark Horrobin
Color Company:
Smoke & Mirrors
Sound Director:
Chris Southwell
Sound Company:
Unit

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