NBA Star Damian Lillard Raps on Creativity in Sport in Latest Adidas Spot

Portland Trail Blazers Player is Latest Athlete to Feature in 'Creators' Campaign

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Portland Trail Blazers player Damian Lillard stars in the latest spot from Adidas, celebrating creators in sport. Lillard speaks in a rap/verse about what drives him to succeed, with lines like "Be a king in ya mind, but do the work of a servant." The ad ends with a motivational message that's about not listening to the doubters and creating your own game.

The spot is a continuation of the "Creators Never Follow" campaign by 72andSunny that aims to change the conversation around sport. The campaign has included ads urging viewers to "Unfollow" the likes of Lionel Messi and knock other sports stars like Gareth Bale and Ricky Rubio off their pedestals.

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About

Credits
Date
Jan 19, 2016
Agency:
72andSunny
Client:
Adidas
Global VP, Global Communications:
Ryan Morlan
Senior Director, Global Communications:
Lia Stierwalt
Senior Director, Brand Activation:
Kelly Olmstead
Director, Global Basketball Communications:
Adam Jones
Senior Producer:
Kristin Mellqvist
Senior Producer:
Penny Pijnenburg
Chief Creative Officer:
Glenn Cole
Executive Creative Officer:
Jason Norcross
Writer:
Tyree Harris
Designer:
Kwaku Beke
Director of Film Production:
Sam Baerwald
Executive Producer:
Nicole Haase
Senior Producer:
Eric Rasco
Production Coordinator:
Erika Ruiz
Group Brand Director:
James Stephens
Brand Director:
Audrey Huber
Senior Brand Manager:
Ryan Warner
Brand Coordinator:
Jack Young
Business Affairs Director:
Christina Rust
Business Affairs Manager:
Noah Winter
Production Company:
Smuggler
Director:
Brian Beletic
Partner:
Patrick Milling Smith
Partner:
Brian Carmody
Executive Producer:
Shannon Jones
Line Producer:
Andy Coverdale
Head of Production:
Andrew Colón
DOP:
Ben Seresin
Editorial Company:
Rock Paper Scissors
Editor:
Biff Butler
Assistant:
Alyssa Oh
Producer:
Shada Shariatzadeh
Executive Producer:
Angela Dorian
Company:
Future Perfect Music
Composer:
Andy Huckvale
Executive Producer:
Maxwell Gosling
VFX Studio:
A52
Executive Producer:
Patrick Nugent
Head of Production:
Kim Christensen
Producer:
Catherine Yi
On Set VFX Supervisor:
Andy Bate
VFX Supervisor:
Andy Rafael Barrios
2D VFX Artist:
Cam Coombs
2D VFX Artist:
Richard Hirst
2D VFX Artist:
Steve Wolff
2D VFX Artist:
Enid Dalkoff
2D VFX Artist:
Mikey Plescia
2D VFX Artist:
Michael Vagilenty
2D VFX Artist:
Brendan Crockett
2D VFX Artist:
Gabe Sanchez
2D VFX Artist:
Kevin Stokes
Roto Artist:
Tiffany Germann
Roto Artist:
Cathy Shaw
Roto Artist:
Robert Shaw
CG Artist:
Mike Bettinardi
CG Artist:
Michael Cardenas
CG Artist:
Joseph Chiechi
Design Studio:
Elastic
Designer:
My Tran
Producer:
Catherine Yi
Head of Production:
Kim Christensen
Executive Producer:
Jennifer Hall
Mix Company:
Lime Studios
Executive Producer:
Susie Boyajan
Audio Mixer:
Rohan Young
Audio Assistant:
Ben Tomastik
Sound Design Company:
Barking Owl
Sound Designer:
Michael Anastasi
Creative Director:
Kelly Bayett
Producer:
Ashley Benton

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