David Beckham may not have been selected to play in the Team GB soccer team, but for many Brits he's synonymous with the Olympics, having helped secure the bid back in 2005. And he's still a key figure for sponsors such as Adidas. Today, he popped up in an Adidas photo booth to surprise unsuspecting members of the public who were posing in Team GB kit at the Westfield Stratford City mall, next to the Olympic Park - with some emotional reactions. The stunt is part of Adidas' #takethestage Olympics campaign.
Adidas has been quite the prankster these days and recently pulled this dressing room surprise in Amsterdam.