To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Adidas: Do What Light Does

Robert Griffin III gets REALLY scary.

Editor's Pick

Adidas takes a sinister angle in promoting its adizero 5-Star Mid shoe with this spot out of 180 L.A. starring Redskins quarterback Robert Griffiin III in a variety of roles. Here, the athlete haunts a fearful opponent, appearing as a bus driver, trainer, police office and, of course, signal caller. His performance is surprisingly badass throughout. It helps, of course, that he has the adidas' super light cleats to get him where he needs to go. The spot was directed by Sam Brown of The Director's Bureau and features a track created out of Human.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 17, 2012
Agency:
180 Los Angeles
Client:
Adidas
Executive Creative Director:
William Gelner
Creative Director:
Gavin Milner
Creative Director:
Grant Holland
Executive Producer/Managing Partner:
Peter Cline
Director:
Sam Brown
Production Company:
The Directors Bureau
Music and Sound Design:
Human
Copywriter:
Zac Ryder
Art Director:
Adam Groves
Production Company:
Director's Bureau
Director:
Sam Brown
DOP:
Alwin Kuchler
EP:
Melissa Culligan
Line Producer:
Jason Manz
Production Designer:
Pete Zumba
Stylist:
Jackie Roach
Editorial Company:
The Whitehouse
Editor:
Rick Lawley
EP:
Joni Williamson
Assistant Editor:
James Dierx
Colorist:
Adam Scott
Transfer Facility:
The Mill - LA
Online/VFX:
The Mill - LA
VFX Supervisor:
Tim Burke
Henry/Flame Artist:
Tim Burke
EP:
Sue Troyan
Head of Production:
Ben Hampshire
Producer:
Sabrina Elizondo
Recording Studio:
Eleven
Mixer:
Jeff Payne
Asst. Mixer:
Ben Freer
EP:
DJ Fox
Music/Sound Design:
Human
Director of Brand Marketing:
Britt Jorgensen
Director, Brand Communications & Digital Marketing:
Chris Murphy
Sr. Brand & Digital Marketing Manager:
Jeremy Darlow

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age