Creativity

Adidas: Do You Believe in 5ive?

There is no "I" in team. There is, however, an "i" in "five," the operative number in the "It Takes 5ive" campaign for Adidas' new basketball shoe. Following up on the TV

Published on Nov 16, 2006

Editor's Pick

There is no "I" in team. There is, however, an "i" in "five," the operative number in the "It Takes 5ive" campaign for Adidas' new basketball shoe. Following up on the TV spot starring a handful of NBA standouts—Kevin Garnett, Tim Duncan, Tracy McGrady, Gilbert Arenas and Chauncey Billups—EVB created a website that poses the question: "Do You Believe in 5ive?" Fans who answer in the affirmative can join thousands of other team-oriented believers in signing the virtual wall, as well as checking out a slew of web-only videos starring T-Mac and friends.

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About

Credits

Date
Nov 16, 2006
Executive Creative Director:
Jason Zada
Associate Creative Director:
Todd Bois
Associate Creative Director:
Paul Charney
Producer:
Kat Hunter
Agency:
EVB
Music:
Mophonics
Client:
Adidas
Art Director:
Sean O'Brien

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