Adidas: Flash

180 Amsterdam's new "Flash" site for Adidas lets visitors play photographer. Using a virtual camera, you can click your mouse and capture images from videos that feature models sporting the brand's new fall/winter line.

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180 Amsterdam's new "Flash" site for Adidas lets visitors play photographer. Using a virtual camera, you can click your mouse and capture images from videos that feature models sporting the brand's new fall/winter line.

Each slow-motion clip has the models engaged in mundane activities such as pouring a glass of orange juice and blow drying their hair. The flash function of the camera, however, allows you to capture surreal, hi-res pics that make it feel like a real photo shoot. After you capture each image, you can save to an online catalogue and explore the new Adidas gear further.

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About

Credits
Date
Oct 02, 2008
Client:
Adidas
Agency:
180 Amsterdam
Executive Creative Director:
Richard Bullock
Art Director:
Lyall Coburn
Copywriter:
Stacey Lee
Digital Producer:
Peter Bassett
Digital Director:
Pierre Wendling
Project Manager:
Niek Van Lonkhuijzen
Production Company:
Fat Fred’s Service Co
Director:
Lyall Coburn
Director of Photography:
Lex Brand
Producer:
Suzanne Huizman
Interactive Production:
Hi ReS!
Interactive Producer:
Florian Schmitt
Color Correction:
the ambassadors
Editorial Company:
253K
Music:
Say Thank You
Composer:
Duncan Ringrose
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