Creativity

Adidas' Grassroots 'Tango Squad' Gatecrashes Real Madrid's Training Ground in Brand's Soccer Spot

Marcelo and Zinedine Zidane Star Alongside Real-Life Young Players

By Alexandra Jardine. Published on Sep 13, 2017

Editor's Pick

A new ad from Adidas Football sees players from the brand's "Tango Squad" of grassroots influencers break into the Real Madrid training ground and have a kickabout at night.

The punchy, energetic spot, set to "Whatever I Want" by Sterling Hayes, and including footage shot with night vision goggles, sees the rebellious crew duck barriers, admire the club's trophies and get chased by a golf buggy that turns out to contain Real Madrid player Marcelo. Rather than kicking them out, he joins in with their game, and we cut to Zinedine Zidane, the legendary French player and now Real Madrid manager, watching the action on CCTV with a rather inscrutable expression.

Adidas set up the Tango Squad community in 2016 to encourage already soccer-obsessive, socially connected 16-19 year olds to get involved with brand; the cast of the ad features members from the U.K. Spain, Mexico, France, Germany and Italy.

The idea, and the title of the ad, is that "Creativity Gets You Noticed," and it forms part of the wider Adidas "Here to Create"-themed campaign celebrating creativity in sport. The spot was created by 72andSunny Amsterdam and directed by Iconoclast's Paul Geusebroek, with VFX by MPC.

It's fun stuff bound to appeal to a young audience--although, we presume aspiring soccer legends thinking of breaking into Real Madrid to get noticed will face rather a sterner welcome in real life.

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About

Credits

Date
Sep 13, 2017
Agency:
72andSunny Amsterdam
Client:
Adidas Football
Global Vice President, Global Communications:
Ryan Morlan
Senior Director, Global Brand Communications:
Lia Stierwalt
Director, Global Brand Communications:
Kate Boltin
Senior Manager, Global Brand Communications:
Adam Daysh
Vice President, Brand Communications, Football:
Florian Alt
Senior Manager, Brand Communications, Football:
James Thexton
Senior Producer, Global Creative Shoot & Production:
Penny Pijnenburg
Senior Manager, Creative Shoot and Production:
Meagen Moore
Global Music Manager:
Daniel Cross
Chief Co-Chairman / Founder:
Glenn Cole
Executive Creative Director:
Stuart Harkness
Executive Creative Director:
Carlo Cavallone
Managing Director:
Nic Owen
Group Creative Director:
Frank Hahn
Creative Director:
Emiliano Trierveiler
Writer:
Emiliano Trierveiler
Creative Director:
Simon Schmitt
Designer:
Simon Schmitt
Writer:
Carlyle Garrick
Designer:
David Jung
Chief Production Officer:
Tom Dunlap
Director of Production:
Stephanie Oakley
Executive Film Producer:
Jim Haight
Senior Film Producer:
Neil Henry
Film Producer:
Matt Marty
Group Brand Director:
Bassam Abdel-Rahman
Brand Director:
Audrey Huber
Senior Brand Manager:
Scott Swindler
Brand Coordinator:
Sofia Somoza
Brand Coordinator:
Alejandra Arbiol
Partnerships & Legal Senior Manager:
Sabina Gorini
Strategy Director:
Heather Lewis
Production Company:
Iconoclast
Director:
Paul Geusebroek
Executive Producer:
Charlotte Marmion
Managing Director:
Mourad Belkeddar
Managing Director:
Nicolas Lhermitte
Line Producer:
Juliet Naylor
Director Assistant:
Damien Hope
Production Manager:
Lucy Tate
Director of Photography:
Max Goldman
Choreographer:
Mike Delaney
Football Skills Specialist:
Sean Garnier
Social Shooter:
Jasper Faber
Edit Company:
Trim
Editor:
Leila Sarraf
Assistant Editor:
Magdalena Plugowska
Producer:
Jemma Daniel
Producer:
Harriet Cawley
Color:
MPC
Colorist:
Houmam
Finishing:
MPC
Lead Flame Artist:
Dirk Riesenfeld
Producer:
Kayleigh Dugdale
Producer:
Gwenn Hardouin
Graphic VFX:
Machine Molle
VFX Supervisor:
Jean Francois Fontaine
Graphics:
Loic Blondeau Maeva Losengo
Producer:
Celine Goriot
Production Assistant:
Marine Ligouzat
Record / Mix /Sound Design:
Wave Studios
Mixer:
Ed Downham
Assistant Mixer:
Juan Thummler
Producer:
Ben Tomlin
Producer:
Mirjam Gevers
Assistant Producer:
Estelle Papougnot
Featured in the Campaign:
Zinedine Zidane
Featured in the Campaign:
Marcelo Vieira da Silva Júnior
Featured in the Campaign:
Amar Cekic
Featured in the Campaign:
Mickael Larade
Featured in the Campaign:
Brice Nanou
Featured in the Campaign:
Carlos Omabegho
Featured in the Campaign:
Riccardo Basilico
Featured in the Campaign:
Seun Areoye
Featured in the Campaign:
Jose Luis Ayala
Featured in the Campaign:
Sergio Sanchez
Featured in the Campaign:
Cedric Banzi
Featured in the Campaign:
Karim Mallen

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