Adidas: Game Changer Digital

Dwight Howard, interactive All-Star.

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To celebrate the 2010 NBA All Star game and the launch of the brand's Team Signature Supernatural, its lightest basketball shoe, adidas partnered with Riot and YouTube to release a series of interactive videos starring Dwight Howard.

In one video, viewers can see Dwight Howard go to the basket from a variety of angles, help him jump to great heights in another, as well as unlock other content and features as more viewers check out the video.

The campaign also features a companion Game Changer spotairing in select markets.

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About

Credits
Date
Feb 10, 2010
Agency:
Riot
Client:
Adidas
Executive Creative Director:
Matthew Atkatz
Creative:
Stacey Lee
Creative:
Dan Brooks
Creative:
Sam Coleman
Producer:
Thijs Vrij
Digital Project Manager:
Arnauld Ronquillo
Producer:
Arnauld Ronquillo
Technical Art Director:
Ian Bauer
Technology Director:
Andrew Scanlon
Developer:
Ezra Scherpenzeel
Designer:
Diogo Tovar
Designer:
Tiago Varandas
Digital Planner:
Lydia Daly
Video Post Production:
CarbonCopy
Creative:
Joe Broadbent
Producer:
Jasper Wolf
Compositor:
Julius Horsthuis
Sound Design:
Say Thank You
Artist:
Ross Finck
Producer:
Duncan Ringrose
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