Creativity

Adidas: Game Changer Digital

Dwight Howard, interactive All-Star.

Published on Feb 10, 2010

Editor's Pick

To celebrate the 2010 NBA All Star game and the launch of the brand's Team Signature Supernatural, its lightest basketball shoe, adidas partnered with Riot and YouTube to release a series of interactive videos starring Dwight Howard.

In one video, viewers can see Dwight Howard go to the basket from a variety of angles, help him jump to great heights in another, as well as unlock other content and features as more viewers check out the video.

The campaign also features a companion Game Changer spotairing in select markets.

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About

Credits

Date
Feb 10, 2010
Agency:
Riot
Client:
Adidas
Executive Creative Director:
Matthew Atkatz
Creative:
Stacey Lee
Creative:
Dan Brooks
Creative:
Sam Coleman
Producer:
Thijs Vrij
Digital Project Manager:
Arnauld Ronquillo
Producer:
Arnauld Ronquillo
Technical Art Director:
Ian Bauer
Technology Director:
Andrew Scanlon
Developer:
Ezra Scherpenzeel
Designer:
Diogo Tovar
Designer:
Tiago Varandas
Digital Planner:
Lydia Daly
Video Post Production:
CarbonCopy
Creative:
Joe Broadbent
Producer:
Jasper Wolf
Compositor:
Julius Horsthuis
Sound Design:
Say Thank You
Artist:
Ross Finck
Producer:
Duncan Ringrose

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