Home Gallery Video Adidas Gamechanger Adidas: Gamechanger Dwight Howard, interactive All-Star. Published on Feb 04, 2010 Editor's Pick To celebrate the 2010 NBA All Star game and the launch of the brand's Team Signature Supernatural, its lightest basketball shoe, adidas partnered with Riot and YouTube to release a series of interactive videos starring Dwight Howard. In one video, viewers can see Dwight Howard go to the basket from a variety of angles, help him jump to great heights in another, as well as unlock other content and features as more viewers check out the video. The campaign also features a companion Game Changer spotairing in select markets. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateFeb 04, 2010Agency:180 Los AngelesClient:AdidasExecutive Creative Director:William GelnerCreative Director:Gavin MilnerCreative Director:Grant HollandHead Of Production:Peter ClineManaging Partner:Peter ClineSenior Producer:David EmeryCopywriter:Eric HelinCopywriter:Tom HamlingArt Director:Erwin FederizoProduction Company:ElasticDirector:Patrick MurphyDirector of Photography:Jeff CronenwethExecutive Producer:Jennifer Sofio HallProduction Designer:Don BurtStylist:Christine WadaEditorial Company:Rock Paper ScissorsEditor:Adam PertofskyEditor:Gabriel BritzExecutive Producer:Carol Lynn WeaverTransfer Facility:FotoKemOnline Facility:A52Producer:Pete KingProducer:Sarah HaynesRecording Studio:Lime StudiosMixer:Loren SilberMixer:Joel WatersExecutive Producer:Jessica LockeMusic Company:Squeak E. CleanComposer:Evan KatzExecutive Producer:Zack SinickProducer:Chris SmithSee more credits Latest Creativity News on Ad Age Romance, Bromance Ruined by a Cheeky Skywriter in Slim Jim's New Spot Creative Thinkers Join Hulsbosch, Maxus, BBH Just What Is the 'Agency of the Future' and Has Omnicom Built It? Advertisement Ad Age Events Nov 02 Los Angeles, CA SummitAd Age Brand Summit The Ad Age Brand Summit in Los Angeles peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders. Learn more Related work Adidas: Adidas Celebrates 50 Years of Women Running the Boston Marathon Happylucky Adidas: Candace Parker Here To Create 72andSunny Adidas: Nicole Winhoffer Here To Create 72andSunny Want to see your work in our gallery? Submit now
