Adidas: Gamechanger
Dwight Howard, interactive All-Star.
Published on Feb 04, 2010
Editor's Pick
To celebrate the 2010 NBA All Star game and the launch of the brand's Team Signature Supernatural, its lightest basketball shoe, adidas partnered with Riot and YouTube to release a series of interactive videos starring Dwight Howard.
In one video, viewers can see Dwight Howard go to the basket from a variety of angles, help him jump to great heights in another, as well as unlock other content and features as more viewers check out the video.
The campaign also features a companion Game Changer spotairing in select markets.
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Credits
- Date
- Feb 04, 2010
- Agency:
- 180 Los Angeles
- Client:
- Adidas
- Executive Creative Director:
- William Gelner
- Creative Director:
- Gavin Milner
- Creative Director:
- Grant Holland
- Head of Production:
- Peter Cline
- Managing Partner:
- Peter Cline
- Senior Producer:
- David Emery
- Copywriter:
- Eric Helin
- Copywriter:
- Tom Hamling
- Art Director:
- Erwin Federizo
- Production Company:
- Elastic
- Director:
- Patrick Murphy
- Director of Photography:
- Jeff Cronenweth
- Executive Producer:
- Jennifer Sofio Hall
- Production Designer:
- Don Burt
- Stylist:
- Christine Wada
- Editorial Company:
- Rock Paper Scissors
- Editor:
- Adam Pertofsky
- Editor:
- Gabriel Britz
- Executive Producer:
- Carol Lynn Weaver
- Transfer Facility:
- FotoKem
- Online Facility:
- A52
- Producer:
- Pete King
- Producer:
- Sarah Haynes
- Recording Studio:
- Lime Studios
- Mixer:
- Loren Silber
- Mixer:
- Joel Waters
- Executive Producer:
- Jessica Locke
- Music Company:
- Squeak E. Clean
- Composer:
- Evan Katz
- Executive Producer:
- Zack Sinick
- Producer:
- Chris Smith
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