Adidas: Gamechanger

Dwight Howard, interactive All-Star.

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Editor's Pick

To celebrate the 2010 NBA All Star game and the launch of the brand's Team Signature Supernatural, its lightest basketball shoe, adidas partnered with Riot and YouTube to release a series of interactive videos starring Dwight Howard.

In one video, viewers can see Dwight Howard go to the basket from a variety of angles, help him jump to great heights in another, as well as unlock other content and features as more viewers check out the video.

The campaign also features a companion Game Changer spotairing in select markets.

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About

Credits
Date
Feb 04, 2010
Agency:
180 Los Angeles
Client:
Adidas
Executive Creative Director:
William Gelner
Creative Director:
Gavin Milner
Creative Director:
Grant Holland
Head Of Production:
Peter Cline
Managing Partner:
Peter Cline
Senior Producer:
David Emery
Copywriter:
Eric Helin
Copywriter:
Tom Hamling
Art Director:
Erwin Federizo
Production Company:
Elastic
Director:
Patrick Murphy
Director of Photography:
Jeff Cronenweth
Executive Producer:
Jennifer Sofio Hall
Production Designer:
Don Burt
Stylist:
Christine Wada
Editorial Company:
Rock Paper Scissors
Editor:
Adam Pertofsky
Editor:
Gabriel Britz
Executive Producer:
Carol Lynn Weaver
Transfer Facility:
FotoKem
Online Facility:
A52
Producer:
Pete King
Producer:
Sarah Haynes
Recording Studio:
Lime Studios
Mixer:
Loren Silber
Mixer:
Joel Waters
Executive Producer:
Jessica Locke
Music Company:
Squeak E. Clean
Composer:
Evan Katz
Executive Producer:
Zack Sinick
Producer:
Chris Smith

See more credits

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