Adidas: Gamechanger

Dwight Howard, interactive All-Star.

Published on

Editor's Pick

To celebrate the 2010 NBA All Star game and the launch of the brand's Team Signature Supernatural, its lightest basketball shoe, adidas partnered with Riot and YouTube to release a series of interactive videos starring Dwight Howard.

In one video, viewers can see Dwight Howard go to the basket from a variety of angles, help him jump to great heights in another, as well as unlock other content and features as more viewers check out the video.

The campaign also features a companion Game Changer spotairing in select markets.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 04, 2010
Agency:
180 Los Angeles
Client:
Adidas
Executive Creative Director:
William Gelner
Creative Director:
Gavin Milner
Creative Director:
Grant Holland
Head Of Production:
Peter Cline
Managing Partner:
Peter Cline
Senior Producer:
David Emery
Copywriter:
Eric Helin
Copywriter:
Tom Hamling
Art Director:
Erwin Federizo
Production Company:
Elastic
Director:
Patrick Murphy
Director of Photography:
Jeff Cronenweth
Executive Producer:
Jennifer Sofio Hall
Production Designer:
Don Burt
Stylist:
Christine Wada
Editorial Company:
Rock Paper Scissors
Editor:
Adam Pertofsky
Editor:
Gabriel Britz
Executive Producer:
Carol Lynn Weaver
Transfer Facility:
FotoKem
Online Facility:
A52
Producer:
Pete King
Producer:
Sarah Haynes
Recording Studio:
Lime Studios
Mixer:
Loren Silber
Mixer:
Joel Waters
Executive Producer:
Jessica Locke
Music Company:
Squeak E. Clean
Composer:
Evan Katz
Executive Producer:
Zack Sinick
Producer:
Chris Smith

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Product Spotlight

Ad Age Events

Ad Age Reports

Become a Member of Ad Age