Creativity

Adidas Lights Up Pogba, Messi, Suarez and Firmino in This Trippy Animated Tribute

Ad Contines the Brand's 'Creators' Theme

By Alexandra Jardine. Published on Jun 02, 2017

Editor's Pick

Soccer stars Lionel Messi, Paul Pogba, Roberto Firmino and Luis Suárez get a lively, animated "makeover" in the latest commercial from Adidas, by way of some psychedelic graphics.

Part of the brand's ongoing campaign to position itself as the choice for creative athletes, the spot, by Iris Worldwide, sees the players transform a black-and-white, "boring" game into a whirl of color as they work their magic.

The fast-paced spot pays a trippy tribute to each player, turning each into a dazzling cartoon, along with snakes, jaguars, stars, balloons and more. Blink Art illustrator Stevie Gee and Blinkink's Nicos Livesey collaborated on the direction, with Livesey offering up the offbeat animation style and Gee the groovy graphics.

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About

Credits

Date
Jun 02, 2017
Agency:
Iris Worldwide
Client:
Adidas
Director:
Nicos Livesey
Director:
Stevie Gee
Production Company:
Blinkink
Production Company:
Blink Art

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