Creativity

Adidas: "Impossible" Has Olympic Possibilities

The Adidas "Impossible is Nothing" idea gets an Olympic twist in new outdoor from TBWA/Chiat/Day in San Francisco, partnered on the account with 180 in Amsterdam, which spearheaded the companion TV effort. As 180 CD/writer Richard B

Published on Jul 29, 2004

Editor's Pick

The Adidas "Impossible is Nothing" idea gets an Olympic twist in new outdoor from TBWA/Chiat/Day in San Francisco, partnered on the account with 180 in Amsterdam, which spearheaded the companion TV effort. As 180 CD/writer Richard Bullock notes, "What else could better exemplify the notion of 'Impossible is Nothing' than the achievements of Olympians? This second burst of the campaign is a tribute to all those people who turn up every four years and refuse to accept the limits set by others." Including the drug limits, but that's another campaign entirely. The outdoor ads feature past and present Adidas athletes like Belgian tennis star Justine Henin-Hardenne (at right), Ian Thorpe, Kim Collins, Maurice Greene, Haile Gebrselassie, Tim Duncan, Muhammad Ali, Jesse Owens, and a pair of token Greeks, weightlifter Pyrros Dimas and ab-fab sprinter Katerina Thanou. According to Adidas, additional "one liners" will be posted around the Olympic Stadium in Athens, with lines like "Impossible is a dare" and "Impossible is an opinion."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 29, 2004
Client:
Adidas
Executive Creative Director:
Chuck McBride
Art Director:
Brandon Mugar
Photographer:
Uwe Duettmann
Creative Director:
Joe Kayser
Copywriter:
Aimee Lehto
Print Producer:
Justine Enoch
Studio Artist:
Eszter Balazs
Studio Artist:
Elisabeth Parker
Photography Producer:
Kim Comeaux
Photography Producer:
Sabine Bolzen
Photographer:
Andy Anderson
Agency:
TBWA/Chiat/Day San Francisco (180

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.