Germany's Mesut Ozil Transforms Into Predatory Creatures for Adidas

Online Film Celebrates 20th Anniversary of Predator Soccer Boot

Published on

Editor's Pick

Adidas seems to be making something of a speciality in turning soccer players into mythical creatures via spectacular VFX. Following on the heels of its spectacular film featuring Lionel Messi blazing through Barcelona, the brand has released an online spot featuring Arsenal player Mesut Ozil, who was part of the World Cup winning German team, transforming into a series of predatory creatures. The film, and a set of 18 accompanying product films, were created by the brand to celebrate the 20th anniversary of its Predator soccer boot. MPC was responsible for both the creative and the VFX, which combines live action with graphics representing a series of different animals, from shark to bird of prey.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 21, 2014
Agency:
MPC Creative
Client:
Adidas
Prod. Co.:
MPC
Director:
John Sunter
Co-Director:
Ben Jones
Creative Director:
John Sunter
Tags
Category
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age