Creativity

Adidas Japan: adiZero Lab Zero vs. Miniskirt

An alternative use for running shoes.

Published on Aug 08, 2011

Editor's Pick

Adidas Japan comes up with alternative use for footwear in this goofy promotion for its adizero running shoe. A super fast sprinter is pit against a fashion lineup in a highly unusual speed test--outside of glory, the winner gets an unexpected bonus.

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About

Credits

Date
Aug 08, 2011
Agency:
TBWA/Hakuhodo Tokyo
Client:
Adidas Japan
Executive Creative Director:
Kazoo Sato
Associate Creative Director:
Hideyuki Tanaka
Art Director:
Katsuhiro Shimizu
Copywriter:
Masaharu Kumagai
Digital:
Kaname Aratame
AE:
Taro Sato
Production:
Aoi Advertising Promotion
Producer:
Shunsuke Nakamura
Production Manager:
Keiji Komatsu
Director:
Yuichi Kodama
Camera:
Masaya Nakahara
VE:
Satoshi Igarashi
Lighting:
Koshiro Ueno
Art:
Mamoru Furumoto
Mechanism:
Yukihisa Hazama
Styling:
Naoko Agatsuma
Music:
Grand Funk

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