Adidas Japan: adiZero Lab Zero vs. Miniskirt

An alternative use for running shoes.

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Editor's Pick

Adidas Japan comes up with alternative use for footwear in this goofy promotion for its adizero running shoe. A super fast sprinter is pit against a fashion lineup in a highly unusual speed test--outside of glory, the winner gets an unexpected bonus.

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About

Credits
Date
Aug 08, 2011
Agency:
TBWA/Hakuhodo Tokyo
Client:
Adidas Japan
Executive Creative Director:
Kazoo Sato
Associate Creative Director:
Hideyuki Tanaka
Art Director:
Katsuhiro Shimizu
Copywriter:
Masaharu Kumagai
Digital:
Kaname Aratame
AE:
Taro Sato
Production:
Aoi Advertising Promotion
Producer:
Shunsuke Nakamura
Production Manager:
Keiji Komatsu
Director:
Yuichi Kodama
Camera:
Masaya Nakahara
VE:
Satoshi Igarashi
Lighting:
Koshiro Ueno
Art:
Mamoru Furumoto
Mechanism:
Yukihisa Hazama
Styling:
Naoko Agatsuma
Music:
Grand Funk
Category
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