Creativity

Adidas: Jersey Swap

Published on Apr 17, 2009

Editor's Pick

For the Super 14 rugby championship release jerseys, Adidas has emulated the tradition of opposing teams swapping jerseys at the end of a game. Users can select two plays and watch them switch jerseys. The microsite also hosts a contest where applicants can switch their own jersey with a player.

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About

Credits

Date
Apr 17, 2009
Client:
Adidas
Agency:
TBWA/WHYBIN New Zealand

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