Adidas: MLS Mashups

The Major League Soccer Cup playoffs are off and running, and Adidas has teamed up with EVB to create "MLS Mash-Up," an interactive campaign that gives music-loving soccer fans their kicks. Each of the eight teams in the playoffs is

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The Major League Soccer Cup playoffs are off and running, and Adidas has teamed up with EVB to create "MLS Mash-Up," an interactive campaign that gives music-loving soccer fans their kicks. Each of the eight teams in the playoffs is paired with a local alternative band that represents that city, and for every MLS Cup game, a video mash-up—a collage of in-game footage, pictures and music from the opponents' bands—is created on the campaign's website. A new mash-up will be unveiled every week as the playoffs roll on, with the seventh and final mash-up going live in time for the November 12 championship game.
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About

Credits
Date
Oct 30, 2006
Executive Creative Director:
Jason Zada
Designer:
Mo Anamnart
Designer:
Max Menath
Motion Graphics:
Jacob Rothman
Technical Developer:
Boris Pique
Producer:
Kat Hunter
Associate Creative Director:
Nei Sobral
Senior Art Director:
Andreas Tagger
Agency:
EVB
Music Supervision:
Rock River
Client:
Adidas
Senior Designer:
Sean O'Brien
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