Adidas Invites You to Create Your Own Outfit via Snapchat

Winners of Contest Around Neo Sneakers Will See Their Designs Turned Into Real Items

Published on

Editor's Pick

Adidas is inviting consumers to enter a design contest for its Adidas Neo sneakers label via Snapchat, with the chance to turn their designs into real outfits.

Budding designers are invited to sign up to Snapchat, then create and edit their own footwear and fashion designs on the platform, using a doodle tool on a photo of a model wearing a white outfit and shoes. Four winners will be flown to the Adidas HQ Germany to have their designs turned into real items.

The campaign launched over the weekend with a funky little online film, seen here, created by Iris Worldwide's London office and produced by Skunk.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 26, 2016
Iris Worldwide
Production Company:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age