Creativity

Don't Be Me, Be You, Says Paul Pogba in His Latest Spot for Adidas

Spot Promoting ACE17 Boot Continues 'Never Follow' Theme

By Alexandra Jardine. Published on Nov 23, 2016

Editor's Pick

Charismatic soccer star Paul Pogba has appeared in several ads for Adidas since singing to the brand in August this year -- one spot by 72andSunny even speculated on his transfer to Manchester United and another depicted his rise to glory.

The latest, created by Iris for Adidas Football to promote the new ACE17 boot, sees Pogba sending a message to young players to encourage individuality, by saying that they can only succeed by being themselves rather than copying someone else.

The player starts seemingly arrogantly, stating: "You'll never be me," but is confronted by the "voice" of the viewer, insisting they don't want to be him, look like him, wear his shirt or have his Instagram followers. All they want, in fact, is his boots.

Filmed the fast-paced, punchy style that has characterized Adidas spots recently, the ad also pokes fun at soccer players' lifestyles, with their media storms, brand endorsements -- Pogba is pictured promoting his own (fake) fragrance -- and more. It ends with the Adidas tagline, "Never Folllow," a nod to its wider brand message about creativity in sport, and Pogba telling the viewer: "You be you."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 23, 2016
Agency:
Iris
Client:
Adidas

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.