Adidas Originals: AR Collection

Shoe becomes game controller.

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Adidas has stepped onto the AR bandwagon with its new line of kicks, the adidas Originals AR Game Pack. The five-set collection will feature tongues labeled with AR markers that will give its wearers access to a virtual version of the adidas Originals Neighborhood. Starting in February and going through April, the kicks wearers will be treated to a new interactive game each month, for which the shoes will be the game controllers.

The site experience launches on February 10 on the adidas Originals site. The adidas Originals AR Game Pack will be available exclusively through Champs stores and Eastbay.

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Jan 26, 2010
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