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Adidas: Originals Fall/Winter 2007

The upcoming pan-Europe and U.S. Adidas Originals seasonal print ad effort, shot by the team of

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The upcoming pan-Europe and U.S. Adidas Originals seasonal print ad effort, shot by the team of Martine Stig and Viviane Sassen, goes for the naturally lit, if slightly surreal, spontaneous feel of events in an art gallery. The campaign required a team of modelmakers and prop designers from the film world, according to 180 Amsterdam AD/writer Sam Coleman, with the intention of creating an improvisational vibe that reflects the customizable nature of the Originals line. Adds AD/writer Lee Hempstock, "We wanted to make each shot feel like it was an installation in a gallery, an original piece. We started with white walls and a wooden floor and then handmade all the props to create our scenes," with the Originals collection "as inspiration for our art pieces. The end result hopefully feels like stills from an art book."

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About

Credits
Date
Aug 20, 2007
Client:
Adidas
Agency:
180 Amsterdam (180/TBWA)
Executive Creative Director/CD:
Richard Bullock
Executive Creative Director:
Andy Fackrell
Art Director/Copywriter:
Sam Coleman
Art Director/Copywriter:
Lee Hempstock
Photographer:
Stig/Sassen Stig/Sassen
Head of Art Buying:
Maud Klarenbeek
Print Producer:
Marlon Lee
Retouching/Postproduction:
Magic Group
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