Creativity

Adidas: Originals Mega Shuffle

Tap and heel.

Published on Oct 20, 2011

Editor's Pick

iris Singapore promotes the Adidas Originals Mega range with a foot-tapping musical sitethat lets you create your own mix using pre-recorded beatbox tracks. Heel, tap or step a shoe to create your beat, then record it and share it.

Adidas has experimented with music making feet before. It teamed up with French coder Didier Brun to create "Megalizer," which placed sensors in shoes that transmitted the pressure applied to the sensors. Users could control the sounds they make on an interface. French hip-hop act Les Twins demonstrates.

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About

Credits

Date
Oct 20, 2011
Agency:
Iris - Singapore Singapore
Client:
Adidas

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