Could shoe design get any more high concept? Adidas is taking it to a new level with its latest collection, a collaboration with Pharrell Williams that features designs from architect Zaha Hadid and other renowned creatives. The Supershell collection, which according to Adidas is "coming soon," also includes designs from New York graffiti artist Todd James, Japanese artist Mr., and photographer Cass Bird.
As Williams explains in this video, all of the above are creatives who he considers to be icons, "curious" people "who usher in the differences and the changes." What's more, with prices around $100, these artistic creations aren't way out of the league of ordinary consumers.