Creativity

Don't Copy Me, Says Pharrell in Adidas Supercolor Film

Latest From Johannes Leonardo Highlights Vibrant Colors of Footwear Range

Published on Mar 19, 2015

Editor's Pick

Pharrell Williams stresses the importance of individuality in Adidas' latest film for its Supercolor range. Paired with scenes of the musician at work, his V.O. encourages the audience not to copy him or make their life decisions based on what he does -- whether it's his choice of instrument or profession: "Don't decide your style based on my style or anyone else's....what makes us all individuals is that we can choose for ourselves."

The 30-second ad, by Johannes Leonardo, is shot in black and white, with the only color being the vibrant hues of the footwear. It promotes next week's release of the Adidas Originals Superstar Supercolor Pack by Pharrell Williams; consumers can choose from 50 colors, hence the emphasis on personal choice.

It's unfortunate timing for this particular message from Mr. Williams to come out now, given the recent lawsuit that found Mr. Williams and collaborator Robin Thicke guilty of copying Marvin Gaye's classic "Got To Give It Up" with their hit track "Blurred Lines."

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Credits

Date
Mar 19, 2015
Agency:
Johannes Leonardo
Client:
Adidas Originals

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