Adidas Designs a Shoe Made From Recycled Fishing Nets and Plastic Junk

Sportswear Brand Unveils Concept Shoe at Parley for the Oceans Event

Published on

Editor's Pick

Adidas has teamed up with ocean conservation group Parley for the Oceans to make a sports shoe out of recycled plastic from the ocean.

The shoe, designed by British designer Alexander Taylor, was unveiled at a Parley for the Oceans event at the UN last week. In place of ordinary threads and yarns, Taylor used fibers made from waste plastic and illegal deep sea fishing nets to design the shoe. Parley partner Sea Shepherd retrieved the nets after a 110-day expedition tracking an illegal poaching vessel, which culminated off the coast of West Africa. The shoe is just a concept for now, but Adidas says it plans to launch the design as part of a wider range of sportswear next year.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 13, 2015
Client:
Adidas
Tags
Category
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age