Creativity

Paul Pogba Puts a Spell on You in This Mesmeric Adidas Spot

Online Ad via Iris Relaunches Brand's Predator Footwear Line

By Alexandra Jardine. Published on Nov 27, 2017

Editor's Pick

Adidas is relaunching its Predator soccer footwear line with a stylish new online spot starring Manchester United player Paul Pogba.

Set to the soundtrack of the classic "I Put A Spell on You," by Screamin' Jay Hawkins, the spot, by Iris, is directed by Skunk's Jonathan Augustavo in black and white, with only splashes of color. As Pogba goes around weaving magic on the world while wearing Predator, a gang of youths carrying a ball are transformed into Adidas shirt-wearing players, a middle-aged female passer-by gets a sexy makeover and more.

If you're a soccer fan, you'll notice that the ad contains various references to other famous players who wore Predator, which had its heyday in the late 90s/early 2000s, including Zinedine Zidane and Alessandra del Perio. It ends with Pogba having a very intense, mesmeric face-off against rival Arsenal's Mesut Ozil.

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Credits

Date
Nov 27, 2017
Agency:
Iris Worldwide
Client:
Adidas
Production House:
Skunk
Director:
Jonathan Augustavo
TV Producer:
Michael Hanney
Creative Director:
Rachid Ahouiyek
Creative:
Matt Carter
Creative:
Jonathan Wedlake
Soundtrack:
I Put A Spell on You (1956)
Soundtrack:
Screamin Jay Hawkins

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