Creativity

Adidas: Step Inside KG

He's got the talent of five men on the basketball court—and after stepping into NBA superstar Kevin Garnett's new shoe from adidas, you'll understand why. As the interactive component of the TBWA/Chiat/Day/San Franci

Published on Jan 17, 2006

Editor's Pick

He's got the talent of five men on the basketball court—and after stepping into NBA superstar Kevin Garnett's new shoe from adidas, you'll understand why. As the interactive component of the TBWA/Chiat/Day/San Francisco campaign that breaks the Minnesota Timberwolves superstar down into his five component personalities, the newly-launched "Step Inside KG" website created by interactive agency EVB expands on the fantasy worlds first seen in the TV spot. "We wanted to create an interactive experience that lived up to the TV experience, but took it a step further," explains EVB founder and creative director Jason Zada. "By making the site visually-rich, we allow the consumer to actually step inside KG, experience the personalities he brings onto the court and interact with the new shoe in a way that's never been done online."

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About

Credits

Date
Jan 17, 2006
Client:
Adidas
Creative Director:
Jason Zada
Art Director:
Eddy Tofslie
Copywriter:
Paul Charney
Motion Graphic Designer:
Gregor Roberts
Motion Graphic Designer:
Matt Petrocci
Motion Graphic Designer:
Jake Hawley
Motion Graphic Designer:
Dan Smith
After Effects Artist:
Chris Kelley
Flash Developer:
Josh Sullivan
Technical Lead:
Biko Allen
3D Animation:
Treanor Brothers
Account Supervisor:
Justin Acuff
Producer:
Justin Acuff
Broadcast Producer:
Michelle Spear
Assistant Producer:
Trevor Smith
Agency:
EVB
Broadcast Producer:
Maggie O'Brien

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