Adidas: The Cautionary Tale of Ebenezer Snoop

A Christmas Carol. F'realz.

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"A Christmas Carol" gets a revamp in Adidas' 2012 holiday campaign, "A Cautionary Tale of Ebenezer Snoop," featuring Snoop Lion (nee Dogg) and a host of other celebs, from David Beckham, to Derrick Rose, to Stan Smith and Andy Murray. Conceived by Sid Lee, with production out of Jimmy Lee, the campaign includes this online film, with illustrations by Beavis and Butthead's JJ Sedalmaier, about a Snoop Lion without any holiday spirit. The rapper, alongside skateboarder Mark Gonzales, captains the story.

At the end of the film, viewers are invited to find out how Scrooge-like they really are, via a Facebook app on the Adidas page. The app uses Facebook data to create a personalized film, and lets you redeem yourself by sending Christmas cards to friends -- with an Adidas discount attached.

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About

Credits
Date
Nov 26, 2012
Agency:
Sid Lee
Client:
Adidas
Executive Creative Director:
Kris Manchester
Creative Director:
Charles Hall
Creative Director:
Brandon Pierce
Art Director:
Jamie Gurnell
Writer:
Brad Getty
Director:
Jake Szymanski
Production Company:
Caviar Content
Animator:
J. J. Sedelmaier
Production Company:
Jimmy Lee
Editor:
Louis-Philippe Charette
Colorist:
Drew Downes
Post Production:
Mass Market
Designer:
Marc-Andre Dandurand
Executive Producer:
Josh Reynolds
Producer:
Janie Delorme
Web Producer:
Pier-Luc Beaulieu
Sound Design:
Machine Head
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