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Messi Has a Bad Dream in Adidas' World Cup Anthem Via 'City of God' Director Meirelles

Ad Backed By New Kanye West Track Lets You Opt In or Out of Content with Interactive Link

Editor's Pick

Adidas has unveiled its main brand film for the 2014 FIFA World Cup, with an interactive element offering online viewers the chance to opt either in, or out, of receiving tournament-related content from the brand.

"City of God" director Fernando Meirelles directed the spot, by TBWA/Chiat/Day, which shows Argentine player Lionel Messi tossing and turning in bed as he has a troubling dream about the tournament and some of his rivals (such as Brazil defender Dani Alves and Uruguay striker Luis Suárez). It's set to a new track by Kanye West, "God Level."

As online viewers watch, they are invited to click on a link where they can opt "all in" to receive World Cup-related content from the brand, or alternatively say, "No thanks." Those who click on "nothing" will automatically opt out of following the brand's content on social media feeds, etc.

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About

Credits
Date
May 27, 2014
Agency:
TBWA/Chiat/Day
Chief Creative Officer:
John Norman
Client:
Adidas
Executive Creative Director:
Fabio Costa
Creative Director:
Linda Knight
Creative Director:
John Figone
Associate Creative Director:
Mariota Essery
Executive Producer:
Guia Iacomin
Assistant Producer:
Joseph Haldeman
Managing Director:
Laurent Janneau
Director:
Fernando Meirelles
Production Company:
O2 Filmes
Producer:
Luiz Braga
Director of Photography:
Andrea Faccioli
Sound Designer:
Gus Koven
Sound Design Company:
Stimmung
Executive Producer:
Ceinwyn Clark
Mix:
Play
Music:
Kanye West
Postproduction:
The Whitehouse
Editor:
Brandon Porter
Producer:
Joanna Manning
VFX:
MPC
VFX Supervisor/Creative Director:
Paul O'Shea
Executive Producer:
Elexis Stearn
VFX Producer:
Kait Boehm
VFX Producer:
Nicole Fina
Color Grade:
Mark Gethin

See more credits

Tags
Category
Industry
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