Creativity

Adidas: The Face of the Marathon

Face yourself.

Published on Sep 30, 2011

Editor's Pick

Running a marathon is probably one of the hardest things you could do. To show the emotions experienced by marathon runners at the Berlin Marathon, HEIMAT Berlin affixed cameras on 15 participants to document each stage of their feat, making viewers experience the highest highs and lowest lows faced by people attempting the grueling 42 km run.

A livestream showed the videos in real time, and a social media element drove the central website. Online, when you click on each runner's face, you can see their stats and bio information, along with a video interview.

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About

Credits

Date
Sep 30, 2011
Agency:
HEIMAT Berlin
Client:
Adidas
Prod. Co.:
ACNE
Producer:
Elin Svegsjö

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