Creativity

Now Messi Takes on the Haters for Adidas Football

Latest Spot Follows YouTube Hit Featuring Luis Suarez

Published on Mar 20, 2015

Editor's Pick

Adidas' "There Will Be Haters" spot featuring Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema has been a YouTube hit (more than 16 million views so far) and now a second spot, featuring Argentinian soccer legend Lionel Messi, follows. Once again, it's all about taking on the doubters, starting with those who said FC Barcelona player Messi would never leave his hometown, right up to those who say he'll never be the "greatest player who ever lived." It's a powerful theme, and one that Adidas, and agency Iris, do well.

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About

Credits

Date
Mar 20, 2015
Agency:
Iris
Client:
Adidas
Creative Director:
Adam Fish
Design Director:
Lain Robson
Managing Partner:
Henry Scotland
Producer:
Jeremy Muthana
Production Company:
Frenzy Paris
Production Direction:
Ernest Desumbila
Production Producer:
Willy Morence
Production DOP:
Borja Lopez Diaz
Post Production:
Limon Studios - Barcelona
Post Production Lead:
Albert Montero Vera
Music Supervision Company:
Earworm
Sound Design:
Strings and Tins

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