Creativity

Manchester United Stars Become Puppets in a Stylish Spot From Adidas

Film Shows Off Team's New Kit as Premier League Season Begins

By Alexandra Jardine. Published on Aug 18, 2017

Editor's Pick

Adidas has kicked off the Premier League soccer season in the U.K. with a stylish and somewhat surreal spot in which it showcases its new team kit for Manchester United.

The ad features an all-star line-up of players including Paul Pogba, David De Gea, Juan Mata, Jesse Lingard, Ander Herrera and Daley Blind alongside manager Jose Mourinho, taking to the stage at the team's ground of Old Trafford, also known as the "Theatre of Dreams."

Players are enhanced with groovy graphics, while others (Mata and Herrera) become puppets, with some surreal touches like a man in a rabbit costume, which turns into a cartoon bunny that hops off. De Gea plays a monogrammed drum kit with his hands on fire while Pogba appears to have eight different doppelgangers staring at the camera.

The spot was created by The Corner, with post production via Envy. It's set to an original track by rapper Mist and rap producer Steel Banglez. Adidas and Manchester United signed a 10-year partnership deal in 2015.

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About

Credits

Date
Aug 18, 2017
Agency:
The Corner London
Client:
Adidas (U.K)
Post Production Company:
Envy

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