Karlie Kloss and Others Unleash Their Creativity in Adidas Women's Campaign

Hard Work Is Not Enough, Says Brand

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Editor's Pick

Supermodel Karlie Kloss is among the female stars of Adidas's latest women's campaign, which centers on the brand's ongoing mantra that hard work alone is not enough -- it's creativity that makes the difference.

The campaign, by 72andSunny, includes a multi-athlete TV spot, seen here, and a short film series that profiles 15 female athletes around the globe. Kloss appears alongside fitness influencer WNBA All-Star Candace Parker and soccer star Becky Sauerbrunn, among others.

The TV spot will air globally in more than 20 countries, including during the the Super Bowl Pre-Game Show, NBA All-Star Game, and The Academy Awards. Smuggler's Henry-Alex Rubin is the director.

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About

Credits
Date
Feb 01, 2017
Agency:
72andSunny
Client:
Adidas
Director:
Henry-Alex Rubin
Production Company:
Smuggler
Tags
Category
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Genre
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