Supermodel Karlie Kloss is among the female stars of Adidas's latest women's campaign, which centers on the brand's ongoing mantra that hard work alone is not enough -- it's creativity that makes the difference.
The campaign, by 72andSunny, includes a multi-athlete TV spot, seen here, and a short film series that profiles 15 female athletes around the globe. Kloss appears alongside fitness influencer WNBA All-Star Candace Parker and soccer star Becky Sauerbrunn, among others.
The TV spot will air globally in more than 20 countries, including during the the Super Bowl Pre-Game Show, NBA All-Star Game, and The Academy Awards. Smuggler's Henry-Alex Rubin is the director.