Creativity

Adidas: Wake Up

The day Derrick Rose ended his season.

Published on Sep 25, 2012

Editor's Pick

When Derrick Rose tore his ACL and ended his season, the world must have stopped for Chicago Bulls fans. 180 LA and Adidas feature that shocking moment in an epic global spot shot by Imperial Woodpecker's Stacy Wall.

The commercial, Adidas's "The Return of D Rose" campaign, shows the disbelief and shock, "freezing" the fans in place when Rose got injured. Then, as the player gets back into the game with intense workouts that mark his recovery, the fans come back to life too. The film ends with a triumphant Rose running onto the court, ready to play. Of course, Rose's real recovery is still a long way away: USA Today reports that he won't return until at least early next year, but that doesn't hurt the fast-paced, inspiring narrative of the Adidas work at all. The spot will begin airing next week, in conjunction with the launch of the D Rose collection and basketball shoe on Oct. 4.

The agency shot the commercial in Chicago locales like Lake Street Bridge and the South Side neighborhoods and parks. The film also features the in-game call by TNT's Kevin Harlan, and includes cameos from sport anchor Dan Roan and Rose's brother, Reggie.

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About

Credits

Date
Sep 25, 2012
Agency:
180LA
Client:
Adidas
ECD:
William Gelner
Creative Director:
Gavin Milner
Creative Director:
Grant Holland
Copywriter:
Dave Horton
Art Director:
Matthew Woodhams-Roberts
Agency Head of Production:
Peter Cline
Senior Producer:
Natasha Wellesley
Prod. Co.:
Imperial Woodpecker
Director:
Stacy Wall
DOP:
Hoyte van Hoytema
Sr. Executive Producer:
Doug Halbert
Producer:
Mary Livingston
Production Design:
Dominic Watkins
Stylist:
Lee Ann Jarvis
Editorial:
Rock Paper Scissors
SFX:
The Mill
Recording Studio:
Juice
Sound Design:
740

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