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Adidas Turns Mumbai Streets into Cricket Pitches

Celebrates cricket player Tendulkar's birthday by helping city kids find space to play

Editor's Pick

Adidas and TBWA India celebrate cricket legend Sachin Tendulkar's birthday with a salute to the cricket-crazy kids in Mumbai, who live in a concrete jungle with no space available to play the sport. Often, kids look for little strips of land between buildings to act as a pitch -- so the agency added a "new feature" to the city's streets -- a poster that doubled up as cricket stumps. Those were pasted onto alleys, corridors, on the backs of cars and every other possible piece of land, turning urban landscapes into cricket pitches.

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About

Credits
Date
Apr 29, 2013
Agency:
TBWA - India
CCO:
Parixit Bhattacharya
Client:
Adidas
CD:
Parixit Bhattacharya
CD:
Rahul Ghosh
CD:
Rishi Chanana
AD:
Rishi Chanana
AD:
Prashant Bhor
CW:
Srividya Sankaran
CW:
Rahul Ghosh
CW:
Parixit Bhattacharya
Agency Producer:
Hriday Dowerah
Director:
Siva Romero Iyer
Director:
Robby Grewal
DOP:
Tapan Basu
Prod. Co.:
Red Ice Productions
Music:
Hanif Shaikh
Editor:
Nilesh Girdhar
Editor:
Rajat
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