Creativity

Adidas Turns Mumbai Streets into Cricket Pitches

Celebrates cricket player Tendulkar's birthday by helping city kids find space to play

Published on Apr 29, 2013

Editor's Pick

Adidas and TBWA India celebrate cricket legend Sachin Tendulkar's birthday with a salute to the cricket-crazy kids in Mumbai, who live in a concrete jungle with no space available to play the sport. Often, kids look for little strips of land between buildings to act as a pitch -- so the agency added a "new feature" to the city's streets -- a poster that doubled up as cricket stumps. Those were pasted onto alleys, corridors, on the backs of cars and every other possible piece of land, turning urban landscapes into cricket pitches.

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Credits

Date
Apr 29, 2013
Agency:
TBWA - India
Chief Creative Officer:
Parixit Bhattacharya
Client:
Adidas
Creative Director:
Parixit Bhattacharya
Creative Director:
Rahul Ghosh
Creative Director:
Rishi Chanana
Art Director:
Rishi Chanana
Art Director:
Prashant Bhor
Copywriter:
Srividya Sankaran
Copywriter:
Rahul Ghosh
Copywriter:
Parixit Bhattacharya
Agency Producer:
Hriday Dowerah
Director:
Siva Romero Iyer
Director:
Robby Grewal
Director of Photography:
Tapan Basu
Production Company:
Red Ice Productions
Music:
Hanif Shaikh
Editor:
Nilesh Girdhar
Editor:
Rajat

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