Adidas Y-3: S/S 2013 Interactive Live Stream Experience

Catwalk-o-scope.

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The catwalk has gotten so dynamic these days. Adidas teamed with ACNE Production on this interactive fashion show experience promoting its Spring/Summer 2013 adidas Y-3 collection, a collaboration with Japanese designer Yohji Yamamoto. The interactive live stream experience trained multiple cameras on the runway as well as backstage in order to give online viewers multiple peeks, and an in-depth look into the show. The site features multiple streams of the action, any of which viewers could expand to get a closer view. The online audience could also grab shots of any of the looks in real time, and immediately pin them to Pinterest.

The show took placed last fall, but the brand will be doing it once again for New York's upcoming fashion week this Sunday, February 10. Watch it live on www.Y-3.com.

For another dynamic and social runway experience, check out U.K. fashion brand TopShop's "Customize the Catwalk" effort, in which online visitors could switch up runway looks in real time and share them with friends.

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About

Credits
Date
Feb 08, 2013
Client:
Adidas Y-3
Digital Production Company:
ACNE
Category
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