Stunning Oscars Ad and Creative Contest Mark Adobe Photoshop's 25th Anniversary

Spot Pays Homage to Creatives in Filmmaking

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Adobe Photoshop recently turned 25, and to celebrate, it has debuted a campaign showing how the program has touched virtually everything creative we encounter in our day-to-day lives. As part of the effort, the brand released this gorgeous Academy Awards ad. Featuring Aerosmith's "Dream On" as its soundtrack, the spot shows how the work of various artists became part of major motion pictures, including "Gone Girl," "Avatar," "Shrek" and "How to Train Your Dragon 2.

The anniversary campaign also includes a contest celebrating the 25 most creative visual artists under 25 who use Photoshop. To enter, creatives must upload projects to portfolio site Behance, with the tag "Ps25Under25." Over the next few months, those selected will take over Photoshop's newly launched Instagram @Photoshop to present their work to the world. The first artist to showcase will be 24-year-old Mexican-American artist and illustrator Fredy Santiago, whose work you can see on Photoshop's Instagram now.

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About

Credits
Date
Feb 23, 2015
Agency:
Goodby, Silverstein & Partners
Client:
Adobe
Co-Chairman, Creative Director:
Rich Silverstein
Creative Director:
Adam Reeves
Creative Director:
Patrick Knowlton
Creative Director:
Will Elliott
Associate Creative Director:
Sam Luchini
Associate Creative Director:
Roger Baran
Executive Producer:
Tod Puckett
Producer:
Timothy Plain
Director of Graphic Services:
Jim King
Business Affairs Manager:
Heidi Killeen
Account Director:
Joel Giullian
Account Manager:
Cassi Norman
Account Manager:
Chelsea Bruzzone
Brand Strategy Director:
Anne Faricy
Director of Communications Strategy:
Christine Chen
Senior Communications Strategist:
Joe Gruchacz
Communications Strategist:
Victoria Barbatelli
Junior Communications Strategist:
Tara Hughes
Director:
Brady Baltezore
Director:
Mike Landry
Editorial Company:
Rock Paper Scissors
Executive Producer:
Angela Dorian
Producer:
Cristina Matracia
Editor:
Grant Surmi
Assistant Editor:
Arielle Zakowski
Color:
Chris Martin
Color:
Spy Post
Graphics Company:
eLevel Studios
Executive Producer:
PJ Koll
Creative Director:
Brady Baltezore
Creative Director:
Mike Landry
Producer:
Luke Dillon
Artist:
Nathan Shipley
Artist:
Kyle Westbrook
Artist:
Chad Ford
Artist:
Jessica Gibson
Artist:
Karim Fawzy
Artist:
Jon Corriveau
Artist:
Devin Earthman
Final Mix:
Dave Baker

See more credits

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Genre
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