To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Adobe: B.S. Detector

Calling B.S.

Editor's Pick

How does your company currently measure the results of its digital marketing campaigns? If your answer to that contains the words "halo effect" or "influencers" consider yourself a BS-er. Adobe's new campaign out of Goodby, Silverstein & Partners to promote the company's suite of products to help marketers do their jobs better, may serve as a wake up call for many of you buzzword-lovers out there.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 25, 2012
Goodby Silverstein & Partners
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age