You Have No Clue What Your Marketing is Doing, Says Adobe

Goodby Spot Will Play During Advertising Week Seminars

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Description

Advertising Week is upon us -- and according to Adobe, people there, especially the marketers, have no idea how their campaigns are doing. Research from Adobe has found that less than half of professionals working in digital marketing think they're proficient at their jobs, and don't really know if their marketing is even working. To support the research, and prove its own mettle, Adobe tapped Goodby Silverstein & Partners to create this fun ad about a fictional company that sells encyclopedias, and is seeing some staggeringly great results from an online banner ad that's getting click, upon click, upon click. That in turn has some ramifications on entire industries. The ad will run on television, and during seminars at Advertising Week.

Credits
Date
Sep 23, 2013
Agency:
Goodby Silverstein & Partners
Client:
Adobe
Partner:
Rich Silverstein
ACD:
Will Elliott
ACD:
Patrick Knowlton
Art Director:
Nick Luckett
CW:
Drew Burton
Broadcast Producer:
Sara Krider
Prod. Co.:
Prettybird
Director:
Isaiah Seret
Co-founder/EP:
Kerstin Emhoff
EP:
Ali Brown
Line Producer:
Bridgitte Pugh
DOP:
James Whitaker
Editing:
Cut & Run
Color & VFX Artist:
A52
Music:
Squeak E. Clean Productions
Category
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